Digital Simplifications

Much has been written in recent years on the subject of simplicity. Simplifying  an activity implies that firstly it becomes more manageable for the professionals who conceived the  idea and more straightforward tor those they will share it with. To simplify means to make an activity accessible to the end user. Simplifying means above all … Read more

Simplicity makes you grow The Global Brand Simplicity Index by Siegle + Gale Many studies confirm the tendency to simplify in every type of market; an interesting example is the annual Global Brand Simplicity index created by the Siegle + Gale agency. It is a survey based on quantifying the value of the brand and … Read more